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Drunk Elephant – why are shoppers mad about the cult, ‘clean’ skincare range, recently sold for US$845 million? Drunk Elephant’s been holding its formulas close. It would not surprise me if this sold out in a flash! H&M’s Helena Helmersson on Making Retail More Resilient, Shahi Exports’ Anant Ahuja on Reforming the Fashion Supply Chain, Post Corona: From the Brand Age to the Product Age, Fashion Can’t Solve the Ocean Plastic Problem, Raf Simons Debuts Multidisciplinary E-Commerce Platform, More UK Retailers Fight To Survive After One of Worst Years, Dutch Retailers Grapple With Sudden Christmas Lockdown, Get Out of China’s Coercive Cotton Fields, The BoF Podcast: How Meditation Can Improve Your Life. But the three-year-old, frequently sold-out, natural-meets-clinical beauty brand Drunk Elephant is a bit of an overachiever. Yes, please. The total price is $646 which is a massive savings but at 20% off you’re looking at $360. Drunk Elephant T.L.C. Try Drunk Elephant‘s "Get on with Your Day Smoothie" for a just-got-back-from-somewhere-sunny glow: -In the palm of your hand, mix one pump of C-Firma™, one pump of B-Hydra™ (each sold separately), and one drop of D-Bronzi™. Exclusive. Top it off with Umbra Sheer™ (sold separately) and … So if this is something you’re looking to avoid, all the more reason to try them out! I'll remain in my same role. Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset. Drunk Elephant is sold in Sephora; in China, it's sold via Tmall " does this acquisition by Shiseido change the business model at all? The Drunk Elephant T.L.C. Welcome to Unfiltered, where we give our honest, no-B.S. If it wasn't announced, you wouldn’t be able to tell the difference; that’s our main goal. Shiseido Company announced today that they have signed an agreement to acquire clean skincare brand Drunk Elephant, a leading and fast-growing prestige brand.Drunk Elephant is a recognized expert in developing clean, reliable and highly effective products. Sure, Houston is known for being the nation's energy capital. Sukari Babyfacial 25% AHA + 2% BHA Mask. The set includes 10 full-size skincare favorites from Drunk Elephant as well! Drunk Elephant is committed to using only ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. Drunk Elephant Virgin Marula Luxury Face Oil. You get: A-Passioni Retinol Cream (1 oz) And I have to admit the mini fridge is just adorable. Yes, please. Drunk Elephant is the creation of Tiffany Masterson, a Texas stay-at-home mom who got her start selling an imported soap to make extra money during the recession.Initially, she thought its ingredients had transformed her skin, but soon realized it was what WASN'T in it that was making a difference! But, don't sleep on our beauty industry. The Japanese beauty giant will purchase the clean skincare brand for $845 million, adding to a prestige portfolio that includes Shiseido, Nars, Clé de Peau Beauté and Laura Mercier. Using these products exclusively is the best way to get maximum results.” —Tiffany Masterson. So if your skin is showing signs of redness, dryness or breakouts, Drunk Elephant believes that it’s your skin’s way of telling you that it’s unhappy, confused or unable to process what you’re feeding it. The set includes 10 full-size skincare favorites from Drunk Elephant as well! Apparently, there have even been several reports of people replacing their foundations with the Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops, with users claiming that it looks and feels like ‘sunshine in a bottle‘. This acquisition helps strengthen Shiseido’s leadership in the market of prestige skincare. Drunk Elephant is the creation of Tiffany Masterson, a Texas stay-at-home mom who got her start selling an imported soap to make extra money during the recession.Initially, she thought its ingredients had transformed her skin, but soon realized it was what WASN'T in it that was making a difference! And this isn't just Shiseido the skin-care and makeup brand — we're talking about Shiseido Group, its Japanese parent company, which owns a large portfolio of beauty brands including Nars, Laura Mercier, Bareminerals, and more. Here's what that means, according to the brands. I wouldn't have signed on for this unless both parties could agree. The team started to develop more sustainable options six months ago, but she still has yet to find fully recyclable airless pumps, which a handful of the brand’s serums are packaged in. A previous version of this article misstated that Drunk Elephant's … Masterson told BoF that she was exploring a sale, heritage brands have found difficult to engage. Unilever, once considered a potential buyer of Drunk Elephant, acquired Tatcha, another skin-care darling and Sephora favourite, for $500 million in June. Get 50% off your first box, limited time only! Drunk Elephant founder Tiffany Masterson says the sale to Shiseido will enable the skincare brand to launch new categories, possibly in new markets – … The Japanese beauty conglomerate inked a deal to acquire the skincare line for $845 million, to be financed in cash and credit and expected to close by the end of the year. From that research, she developed a unique philosophy and collection of products. Drunk Elephant Beste No. In April, the firm opened a Global Innovation Center in Japan, a nearly half-billion-dollar investment spanning over 600,000 square feet. The Rest. I couldn't be more excited that we've found someone who respects my vision and the brand identity and is willing to let us stay who we are. "Shiseido's Global Innovation Center and Digital Center of Excellence will provide a wealth of expertise and a unique support network, maximizing Drunk Elephant's opportunities for growth and development across all channels.". Shop Drunk Elephant at Sephora. In the US and Canada, Drunk Elephant is sold exclusively at Sephora and has become one of the fastest-growing skincare lines in the retailer’s history, according to Priya Venkatesh, senior vice president of merchandising, skincare and hair at Sephora. Unfortunately the brand's official website only ships within the U.S., which doesn't help out us skincare-fanatics Down Under. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Consider us sold! Drunk Elephant, which doesn’t operate stores but is sold in Sephora, launched on Monday its first U.S. pop-up shop, House of Drunk in Manhattan’s tony Soho neighborhood. Quick Look. Drunk Elephant and carefully selected third parties use cookies on this site to improve performance, for analytics and to show you offers tailored to your interests on our site and third party sites. Want to get your fix? I know what you're wondering because I am a consumer and I always think/wonder the same things when brands I love are acquired. Fortunately, we wanted the same things; we share like values. The Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops is available at U.S. Sephora. Drunk Elephant lacks a tech angle, but you never know. With Shiseido’s international footprint, Drunk Elephant can reach untapped markets (like Asia) and pursue 100% sustainable production —two goals its founder, Tiffany Masterson, shared with brand followers on Instagram … Drunk Elephant Sold to Shiseido for $845 Million – WWD © 2020 Condé Nast. “When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of the skin. Years before the term became an industry buzzword, Masterson advocated for more ingredient transparency in beauty. I had to give this product a 1 for moisture because it’s not a moisturizer but it shouldn’t even be sold or categorized as 1 because it’s not. For more information read our Terms & Conditions and Privacy Policy. And we'll remain cruelty-free. According to NPD, prestige skincare sales in the US were up 7 percent year over year in the second quarter, compared with a 4 percent decline for makeup over the same period. 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