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And the best way to lure us back -- besides improved health and safety standards -- might be alcohol. Now, that’s set to change, and we can’t wait to sip mimosas with our breakfasts! Then, like pretty much every other restaurant, Cracker Barrel closed its dining room and started delivering instead. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Taste of Home is America's #1 cooking magazine. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. It helped that the overall response from customers was overwhelmingly positive and made the decision to allow most locations to partake in adult beverages a no-brainer. The test locations will serve a limited assortment of beer and wine, including orange and strawberry mimosas. Had it been approved, the … As the United States looks to reopen following months of COVID-19 related closures, mom and pop restaurants and national chains alike are pivoting to stay afloat. The Tennessee owned chain is brewing up a new menu that would include beer, wine and mimosas. Cracker Barrel, one of America's most recognizable and beloved restaurant chains, is in the process of making a landmark change to its business model — for the first time in 51 years, the "old country store" will be serving alcohol. EMAIL. A file photo of a Cracker Barrel Old Country Store restaurant in Louisville, Kentucky, in September 2019. Factset: FactSet Research Systems Inc.2018. "We have not yet really started to promote it, but I'm encouraged with how strong it has continued to be, especially in Florida, where we've had it the longest," Cochran said. If you’re still not keen on dining in, Cracker Barrel has said it’s continuing to offer delivery and curbside pickup. Stacy Shanks, Social Media Producer. SHARE. Alcohol sales went through the roof in 2020, ... Tennessee-based Cracker Barrel started testing a beer and wine program pre-pandemic in 20 locations, … To along with their country favorites, eggs, biscuits and gravy, you will also be able to enjoy a beer, wine, or mimosa. Cracker Barrel Is Starting to Serve Alcohol for the First Time. Cracker Barrel is rolling out beer, wine and mimosa sales at more than 600 locations. Get ready to have an even better time at a Cracker Barrel near you because the … The old country store is keeping the good times flowing by adding alcohol to its menu next year. The national store tested some restaurants this year and with good results wants to expand into all markets now. For the first time in its 51-year history, the restaurant chain Cracker Barrel is going to serve alcohol alongside signature Southern dishes. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. Cracker Barrel Is About To Serve Alcohol For the First Time Ever. There isn’t currently a list of which locations have booze, so call ahead if you have your heart set on a drink. Before the COVID-19 quarantine, 20 Cracker Barrel locations were serving alcohol. The Cracker Barrel chain plans to sell alcohol in 20 locations, with plans to expand alcohol sales to even more locations shortly. The Alcoa Cracker Barrel, 771 Louisville Road, is one of approximately 600 locations in the national restaurant chain that soon hopes to serve beer, wine and mimosas. The alcohol sales were mostly targeting the dinner crowd, but Cochran said the mimosas were becoming "quite popular" with breakfast and lunch diners. 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